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A framework for a multilingual contextual and behavioral online advertising network: a case study
Published on Nov 04, 20113153 Views
An online advertising network connects web content providers and advertisers enabling the providers to monetize their content and the advertisers to reach online consumers. In this paper we study the
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Chapter list
A Framework for a Multilingual Contextual and Behavioral Online Advertising Network: A Case Study00:00
Block Advertising - 100:24
Block Advertising - 200:42
Advertising Network01:02
Advanced Targeting Strategies01:35
Framework02:41
Contextual Advertising04:34
Behavioral Targeting09:47
Evaluation (contextual vs. random targeting)11:42
Future Work13:21