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Successful marketing of innovations
Published on Jul 15, 20152362 Views
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Chapter list
Successful Marketing of Innovations00:00
University of Wolverhampton01:23
Objectives - 104:15
Objectives - 204:55
The idea process - 109:51
The idea process - 213:15
Eco-System - 118:48
Eco-System - 223:38
Commercialisation25:09
Innovation30:17
Business model Innovation31:39
PWC Report35:41
Technology Readiness36:59
Manufacturing Readiness41:39
Knowledge Readiness42:29
Readiness overview43:40
Commercialisation Road Map - 150:37
Commercialisation Road Map - 252:35
Licensing01:00:43
Spin Out01:02:09
Opportunity01:05:32
The Innovative University01:07:32