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An Empirical Study of Reserve Price Optimisation in Display Advertising
Published on Oct 07, 20141864 Views
In this paper, we report the first empirical study and live test of the reserve price optimisation problem in the context of Real-Time Bidding (RTB) display advertising from an operational environment
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Chapter list
An Empirical Study of Reserve Price Optimisation in Display Advertising00:00
Reserve Price Optimisation00:14
Why00:49
An example01:17
The optimal auction theory01:59
Bidding is complicated03:14
Uniform/Log-normal distributions do NOT fit well04:15
Results from a field experiment04:40
Our solution - 105:08
Our solution - 206:08
Heuristics and Modification07:24
Dataset (it’s online experiment)08:21
Competing Algorithms08:51
Findings - 109:38
Findings - 210:01
Findings - 310:51
Future Work11:27
Q & A11:53