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Filling Context-Ad Vocabulary Gaps with Click Logs
Published on Oct 07, 20141985 Views
Contextual advertising is a form of textual advertising usually displayed on third party Web pages. One of the main problems with contextual advertising is determining how to select ads that are relev
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Chapter list
Filling Context-Ad Vocabulary Gaps with Click Logs00:00
First of all…00:14
Summary - 100:46
Background01:24
Two-stage approach02:05
Objective of selecting ads03:31
Typical approach (1/2)04:02
Typical approach (2/2)04:47
Proposed approach05:42
A score proportional to CTR06:40
Feature selection07:53
Pairwise preferences09:34
Parameter estimation10:35
Ad retrieval11:28
Online A/B testing result12:03
Example of translation table14:10
Summary - 214:48
Thank you!14:52