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Budget Pacing for Targeted Online Advertisements at LinkedIn
Published on Oct 07, 20142705 Views
Targeted online advertising is a prime source of revenue for many Internet companies. It is a common industry practice to use a generalized second price auction mechanism to rank advertisements at eve
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Chapter list
Budget Pacing for Targeted Online Advertisements at LinkedIn00:00
Advertising at LinkedIn - 100:24
Advertising at LinkedIn - 201:04
World of Ad Auctions02:29
Solution04:58
Budget Pacing06:31
Results From Experiments08:37
Why Does Pacing Increase Revenue?11:10
Over Delivery (Exmaple)12:07
Paced Campaign (Exmaple)12:21
Our Contributions12:33
Thank you13:02