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Not All Moods are Created Equal! Exploring Human Emotional States in Social Media
Published on Jul 06, 20122937 Views
Emotional states of individuals, also known as moods, are central to the expression of thoughts, ideas and opinions, and in turn impact attitudes and behavior. As social media tools are increasingly u
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Chapter list
Not All Moods are Created Equal! Exploring Human Emotional States in Social Media00:00
Picture of different moods00:23
Ekman, 197300:59
What are moods, after all?01:11
Picture (1)01:30
Picture (2)01:35
Twitter is a powerful tool01:54
Our Goal02:06
What has been done?02:19
Affect and behavioral analysis in social media02:23
Positive and Negative Affect are not enough02:58
Emotion and human behavior studies in psychology03:33
Circumplex model (1)04:19
Circumplex model (2)05:02
But what are representative moods?05:43
Identifying human moods05:47
Crowdsourcing study06:39
Data06:55
Hashtags and emoticons07:11
But do hashtagged mood words really indicate user’s emotional state?07:54
English tweets08:00
Circumplex model...in Twitter08:53
How do we make sense of our collective behavior from these moods?09:32
Study I09:38
How do people share moods?09:43
Individuals tend to express more negative and low intensity moods in social media11:01
How do people share moods?11:28
Happy moods span over many topical contexts12:34
Study II12:47
Are more social people happier?12:51
Are more active people happier?14:54
More social, more active individuals tend to be happier16:07
Study III16:33
How does social engagement relate to moods? (1)16:38
How does social engagement relate to moods? (2)17:12
Information sharing bears more positivity18:28
Conversations are less emotional!18:50
Conclusions (1)18:57
Conclusions (2)19:03
Thanks20:12