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Center of Attention: How Facebook Users Allocate Attention across Friends

Published on Aug 18, 20113633 Views

An individual’s personal network — their set of social contacts—is a basic object of study in sociology. Studies of personal networks have focused on their size (the number of contacts) and their c

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Chapter list

Center of Attention: How Facebook Users Allocate Attention across Friends00:00
Outline00:11
Motivation and Introduction01:19
Motivation01:28
The Angle03:14
Data and Setup04:24
Data04:25
Quantities of Interest06:32
Volume of Activity07:37
Attention (ak ) by Rank08:14
The Balance of Attention09:21
Attention and Activity09:29
Activity and Network Size10:06
Individual Variation11:40
Age11:43
Gender12:46
Distributional Differences in Gender13:29
Explaining Individual Variation14:02
Intergroup Variation15:11
Gender-Gender Interactions15:17
Attention Between Genders - Messages (1)15:52
Attention Between Genders - Messages (2)16:38
Attention Between Genders - Profile Views17:04
Best Friends... Forever?17:35
Conclusion19:16
Thanks20:09
Questions?20:12